KOTLER-i & PARTNERS, CARBONI
ESSENTIALS OF
MODERN MARKETING
ITALY EDITION
The world’s first marketing book around market-specific success stories.
Philip Kotler introducing Essentials of Modern Marketing
Gabriele Carboni introducing Essentials of Modern Marketing
Book overview
Kotler Impact is a strategic marketing community seeking to employ sustainable economic development. We believe that modern and sustainable marketing ideas should be shared with everybody, especially with the next generations. This is why our books are priced significantly below the actual market value.
Il Giornale delle PMI
"Nothing further beyond in modern marketing"
Daily Times
"The 21st Century Book about Business, Marketing and Management"
Other books
Privacy and cookies
Privacy policy
Your personal data will be processed in accordance with the provisions of the EU Reg. 2016/679 and the confidentiality obligations provided for therein.
Your data will be processed for the following purposes:
- mandatory tasks according to tax and accounting regulations;
- customer management;
- promotional initiatives – newsletters and marketing automation - concerning Weevo, Gabriele Carboni, the Visual Communication Planner, the Marketing Distinguo and other brand or activities related to Weevo Srl or Gabriele Carboni.
Your personal data may be processed in the following ways: processing by electronic computers.
Your data will NOT be disclosed to third parties for marketing or advertising purposes.
Your data may be disclosed to external parties to ensure proper management of billing, taxes or legal issues.
Circulation: Your personal data will not be circulated in any way.
Retention period: your data will be kept unless you request to delete them.
Data Controller: Weevo srl – via Togliatti 21/2 – 61122 Pesaro (PU) Italy – VAT: IT03472720360. E-mail: informazioni @ weevo . it
Cookies
The Site uses exclusively technical and analytics cookies, such as browsing, session, Google Analytics, Google Ads, Facebook Ads, Linkedin Ads, functional cookies and analytical cookies, created and used by the Site manager.
Most browsers allow users you to delete, disable and choose which cookies can be placed on the users' computers.
Download a free sample of Essentials Of Modern Marketing - Italy edition
We will send an e-mail with part of chapter 7 "Disruptive digital marketing strategies" containing the case studies of IMA and Safilo Group